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The Cal State L.A. Identity Standards

Cal State L.A.'s graphics standards identity program represents a carefully prepared plan to help the University present a consistent image for all communications. A strong identity is important in presenting ourselves to our various constituencies in a unified voice that reflects high standards for quality and overall excellence.

A uniformly applied identity program is essential. Used consistently, graphics standards help build awareness for a university, representing its quality and character. Consistent usage helps build credibility and reflects a university's mission and values.

Please review and follow these standards carefully. If you have any questions, please contact the Office of Public Affairs, ext. 3-2780.


Why are identity standards needed?