Introduction to an article in  JEAB 1996, 65, pp 252-255,  as part of the commentary on the article by Horne and Lowe on the naming relation.
Joint Control and Word-Object Bi-directionality
Barry Lowenkron
Through their notion of the naming relation Horne and Lowe seek to provide a comprehensive account of the origin of novel, untrained, bi-directional relations between words and objects.  The operants that must be trained to produce this relation are uncontroversial, but I don't believe the naming relation successfully explains where novel word-object relations come from.  And so, after examining their formulations, I propose an alternative. (based on the notion of joint control).
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