Text Books

1. The Marketing Plan, John Wiley & Sons, Inc., 1994,1998

2. The Practice of Marketing Management, Macmillan Pub. Co,1988,1991 Adopted by more than 177 colleges and universities, not including foreign editions.

3. Direct Response Marketing, John Wiley and Sons, 1984. One of the first text books on direct marketing.

Trade and Professional Books

1. Building a Mail Order Business, John Wiley & Sons, Inc., 1982, 1985,1991, 1996 Translated into Chinese.

2. Model Business Plans for Service Businesses, John Wiley & Sons, 1995

3. Model Business Plans for Product Businesses, John Wiley & Sons, 1995

4. Making It! (with E. Joseph Cossman), Prentice Hall, 1994.

5. The Paranoid Corporation and 8 Other Ways Your Company Can Be Crazy (with Nurit Cohen), AMACOM, 1993 Fortune Book Club Selection, Translated into German and Portuguese.

6. The Student's Guide To Finding a Superior Job, Revised Edition, Pfeiffer & Co., 1993

7. The Pocket Job Finding Guide, Global Associates Publishers, 1993

8. Get a Great Job Fast, Global Associates Publishers, 1993

9. The Entrepreneur and Small Business Marketing Problem Solver, John Wiley & Sons, 1991

10. How To Make It Big As A Consultant, AMACOM, 1985,1990 Selected as a Best Business Book of the Year by Library Journal. Macmillan abridged books selection. Translated into Italian. Fortune Book Club Selection. Newbridge Communications Executive Book Club selection.

11. The Art of the Leader, Prentice-Hall, 1990. Recommended by Barry Goldwater, Fortune 500 CEOs,. the Supreme Allied Commander Europe, the Chief of Staff of the Air Force, the Chief of Naval Operations and others. Translated into German, Korean, Indonesian, Spanish, and Chinese. Selected as a Best Business Book of the Year by Library Journal. Macmillan Fast Track selection. Audio version in Japanese.

12. The Entrepreneur and Small Business Problem Solver, John Wiley & Sons, 1983,1990. Fortune Book Club selection.

13. The Entrepreneur and Small Business Financial Problem Solver, John Wiley & Sons, 1989. Fortune Book Club selection.

14. Mobilization of Senior Civilian Expertise for the Joint Staff, The Industrial College of the Armed Forces, 1989.

15. Selling By Mail Order, U.S. Government Printing Office, 1987.

16. The Student's Guide To Finding a Superior Job, Avant Books, 1987.

17. Developing a Winning Marketing Plan, John Wiley and Sons, 1987. Translated into Italian and Spanish.

18. High Tech Management, AMACOM, 1986. Executive Book Club Selection. Macmillan Book Club selection.

19. Winning on the Marketing Front, John Wiley & Sons, 1986. Translated into Italian.

20. Top Executive Performance (with Nurit Cohen), John Wiley & Sons, 1984. Translated into German, Danish, Finnish, Spanish, and Norwegian

21. The Executive's Guide to Finding a Superior Job, AMACOM, 1978,1983. Macmillan Executive Book Club Selection

22. Successful Marketing for Small Business (w/Marshall Reddick), AMACOM, 1981. Executive Book Club selection. Fortune Book Club Selection.

23. How to Sell to the Government, John Wiley & Sons, 1981.

24. Principles of Technical Management, AMACOM, 1980. Recommended by Peter F. Drucker. Translated into Japanese. Executive Book Club Selection.

Chapters in Books

1. "Direct Marketing," in William Pride and O.C. Ferrell, Marketing 6th Edition: Lecture Enrichment Series (Boston: Houghton Mifflin Co., 1989) pp.68-73.

2. "Jomini - The Forgotten Strategist," in James A. Velezis, editor Strategic and Logistic Concepts and Issues (Washington, D.C.: National Defense University, 1989) pp.9-14.

Audio Tapes

1. The Stuff of Heroes, The Institute of Leadership Arts, 1996.

2. How To Sell Your Books Using Direct Marketing Techniques, National Audio Video Transcripts, Inc., 1990.

3. How To Be A Charismatic Leader, Hoke Communications, 1990

4. How To Be a Direct Marketing Entrepreneur, Hoke Communications, 1988

5. How to Be a Direct Marketing Entrepreneur, Hoke Communications, 1988

6. Is Consulting Right for You?, Career Planning Center, 1987.

7. I'm Getting My Act Together and Keeping It at Home, Career Planning Center, 1987.

8. Winning on the Marketing Front (with Howard Blumenthal), John Wiley & Sons, 1987.

9. Top Executive Performance (with Nurit Cohen and Howard Blumenthal), John Wiley & Sons, 1987.

Video Tapes

1. The Stuff of Heroes: The 8 Universal Laws of Leadership, Air University, Montgomery Alabama, 1997.

2. The Stuff of Heroes, The Institute of Leadership Arts, 1996

3. Effective Leadership, U.S. Air Force, Space Division, 1988.

4. Time Management, U.S. Air Force, Space Division, 1988.

5. Strategy, U.S. Air Force, Space Division, 1988.

Articles in Academic Journals

1. "The Challenge of Technological Change," Business Forum Vol 18, Nos 1 & 2, (Winter/Spring 1993) pp.3-4.

2. "The Potential Revolution in Leadership," Business Forum Vol. 17, n.1 (Winter 1992) pp. 37-39.

3. "Marketing Management and 'Marketing Warfare,'" Journal of Marketing Management (Fall 1991).

4. "Can Your Students Learn By Evaluating Other Students?" Marketing Educator, Vol.8, No.1 (Winter 1989).

5. "The Role of Ethics in Gathering Corporate Intelligence," (with Helena Czepiec) Journal of Business Ethics Vol.7 (1988) pp.199-203.

6. "Enhance Teaching with Experiential Learning,"Marketing Educator, Vol.7, No.1 (Winter 1988).

7. "The Future of Direct Marketing," Retailing Issues, Center for Retailing Studies, Texas A & M, Vol. 1., No.2 (November 1987).

8. "Image or Benefits: Alternative Direct Marketing Creative Approaches," (with Victor Johar) Journal of Direct Marketing Research, Vol. 1, No.1., (Summer/Fall, 1987), pp.49-56.

9. "New Product Plans as an Instructional Tool," Marketing Educator, Vol. 5, No.1 (Winter 1986), pp.1.

10. "War in the Marketplace," Business Horizons, Vol. 29, No.2 (March/April, 1986), pp.10-20.

11. "Building a Small Business Institute," Small Business Institute Review, (Summer, 1984).

12. "Marketing Small Research and Development Contracts to the Federal Government," Los Angeles Business and Economics, (Spring 1979), Vol. 4, No.3.

Articles in Trade Journals

1. "The Paranoid Corporation," World Executive Digest (with Nurit Cohen) (January 1994) pp. 20-24.

2. "Corporate Madness: Curing Your Company," Management Review (with Nurit Cohen) (September 1993) pp41-44.

3. "Applying Combat Leadership to Business," Management Conference March 1993, p.3

4. "Management Consulting 101: How to Get Clients," Engineering Management Review (Fall 1991) v. 19, n.3, pp.46-53, 62-68.

5. "Combat Leadership," Success, Vol. 38, No.6 (August 1991) p.46-47.

6. "How To Get Others To Follow Your Lead," Astro News, Vol. 33, No. 25 (December 14, 1990) p. 2.

7. "How To Attract Followship," The Lion, Vol. 73, No. 4 (November 1990), p.22.

8. "How To Attract Followship for Any Task," Catholic Forester Vol. 96, No. 5 (September-October 1990), p.15.

9. "How To Attract Followship for Any Task," Opportunity Magazine (June 1990).

10. "How To Be a Leader," Allied Publications Vol. 45, No. 5 (May 1990) pp.2- 3.

11. "What Does It Take To Be a Leader?," The California Highway Patrolman Vol. 54, No. 3 (March 1990).

12. "Getting Promoted Fast," (with Nurit Cohen) Working Smart, Vol. 2. No.11, (November 1985).

13. "Making It Big As a Consultant," Success Magazine, (November, 1985).

14. "Get Promoted Fast," (with Nurit Cohen), Success Magazine, (July/August 1985).

15. "Historical Military Strategy Principles Advocated for Winning Marketing Wars," Marketing News, (April 12, 1985).

16. "Top Executive Performance - Four Boosts to Excellence," Fedco Reporter, (April, 1985).

17. "Strategic Marketing: Case for Strengths, Weaknesses," Direct Marketing, (March 1985).

18. "Rather Than Heed Four P's, Direct Marketers Should Follow Four M's," Marketing News, (December 31, 1984).

19. "Strategic Marketing Trends: The Whos, Whys, and Hows," (with Steven Kennedy) Direct Marketing, Vol. 47, No.3, (July, 1984).

20. "Mail Order Product Evaluation Form," Mail Order Connection, (February 1984).

21. "These Examples Demonstrate the Power of Direct Marketing," Marketing News, (February 17, 1984).

22. "What to Do When the Headhunter Calls," Marketing Times, (May/June, 1983).

23. "Five Questions to Consider Prior to Taking the Direct Marketing Plunge," Marketing News, (April 29, 1983).

24. "Some Cautionary Notes About Testing," Mail Order Connection, (April 1983).

25. "Good Research Need Not Be Expensive," (with Marshall Reddick), Marketing Times, (March/April, 1983).

26. "Testing and Other Factors Mark Direct Mail Success Stories," Marketing News, (January 7, 1983).

27. "Imagination is the Key to Making a Million," The Salem Massachusetts Evening News, (June 25, 1982).

28. "Ways to Improve Your Offer," Zip Target Marketing, Vol. 4, No.8, (October, 1981).

29. "Allocating Resources for Product Development: A New Method for Evaluating and Selecting Projects," Advanced Management Report, Vol. 2, No.2, (1980).

Book Reviews

1. "Battling for Profits," in Journal of Personal Selling and Sales Management, Vol. 7, No.3 (November 1987).

2. "The Entrepreneurial Drucker," Business Forum, Vol. 11 (Winter 1986), pp.26-27.

3. "Book Review of Modern Samurai Society," Business Forum, Vol.8, No.2, (Spring 1983).

4. "Japanese Management," Business Forum, Vol. 6, No.4, (Fall 1981).

5. "Book Review of Profit Strategies for Small Business," Journal of Small Business Management, Vol.18, No.4, (October, 1980).

Academic Presentations and Proceedings

1. "Collaborative Learning Techniques in Business Education," California State University Conference on Exemplary Teaching, Long Beach, California, May 11, 1996.

2. "Teaching Marketing Students How To Lead," Western Marketing Educators Conference, Monterey, California, April 19, 1996

3. "International Entrepreneurship," Western Marketing Educators Conference, Reno, Nevada, 10-12 April, 1992.

4. "Leadership Lessons of Operation Desert Storm," Faculty Colloquium, CSULA, October 29, 1991.

5. "Are There Generic Principles of Strategy?" American Marketing Association Annual Educators Conference, Washington, D.C., August 5, 1990.

6. "Integrating Direct Selling into Marketing Courses," Western Marketing Educators Conference, Las Vegas, Nevada April 20, 1990.

7. "Solving the Special Problems of Commuter Students," Western Marketing Educators Association Conference," Las Vegas, Nevada, April 21, 1990.

8. "Problems in Small Business Marketing as Perceived by Owners," (with Shirley M. Stretch), Symposium on research at the Marketing / Entrepreneurship Interface, San Francisco, California, August 6-7, 1988.

9. "Learning from Experiential Teaching Techniques in Marketing Courses as Perceived by Students," Western Marketing Educators Association Annual Conference, Monterey, California, April 23, 1987.

10. "Selling to the Right-Brained Customer," (with Cecilia Otani), Western Marketing Educators Association Annual Conference, Monterey, California, April 23, 1987.

11. "Competitive Strategy: The Art of Winning," CSULA Faculty Colloquium, January 25, 1987.

12. "Entrepreneurship and Direct Marketing," Academy of Marketing Science Annual Conference, Anaheim, California, May 2, 1986.

13. "Marketers' Perceptions and Evaluations of Corporate Intelligence Gathering Techniques," (with Helena Czepiec), Western Marketing Educators Association Annual Conference, San Diego, California, April 18, 1986.

14. "Techniques for Teaching Direct Marketing," Western Marketing Educators Association Annual Conference, San Diego, California, April 18, 1986.

15. "Managing the Student Team," Western Marketing Educators Association Annual Conference, San Diego, California April 18, 1986.

16. "Marketing Strategy Ideas from Military Strategy Concepts," Southern California Conference on Research in Strategy, University of California, Irvine, California, January 25, 1986.

17. "A Tentative Model for Student Self-Marketing," American Marketing Association Annual Educators Conference, Washington, D.C., August 13, 1985.

18. "Teaching Direct Marketing," Direct Marketing Professors Symposium, University of Missouri, Kansas City, Missouri, June 7, 1985.

19. "Use of the Preparation of a Marketing Plan for a New Product as an Instructional Tool in Marketing Courses," Western Marketing Educators Association Annual Conference, Las Vegas, Nevada, April 18-20, 1985.

20. "Market Research: Methods and Materials of Entrepreneurs," Annual Conference, California Library Association, Los Angeles, California, December 2, 1984.

21. "The Marketing Approach to Job Search," American Marketing Association Western Region Student Career Conference, Anaheim, California, January 24, 1984.

22. "The Demand for an Education in Entrepreneurship," Academy of Marketing Science Annual Conference, Niagara, New York, May 11, 1984.

23. "The Emerging Discipline of Direct Marketing," Western Marketing Educators Association Annual Conference, Palm Springs, California, April27,1984.

24. "A Methodology for Developing International Marketing Strategies Using a Strategic Center of Gravity Analysis," 1st Annual World Marketing Congress, Halifax, Nova Scotia, November 4, 1983.

25. "The Importance of Sales Contacts on Government Research and Development Contract Awards," American Marketing Association Annual Educators Conference, Detroit, Michigan, August 14, 1983.

26. "Student Evaluations of In-Class Presentations," Western Marketing Educators Association Annual Conference, Sacramento, California, April 22, 1983.

27. "Perspectives in Developing an Interdisciplinary Course in Business Consulting," Academy of Marketing Science Annual Conference, Miami, Florida, May 5, 1983.

28. "The Application of Historical Strategy Concepts to Marketing Strategy," Academy of Marketing Science Annual Conference, Miami, Florida, May 6, 1983.

29. "Developing a Course in Direct Response Marketing," Western Marketing Educators Association Annual Conference Oakland, California, April 23, 1981.

30. "Marketing of Research Through Direct Mail Techniques," Association for University Business and Economics Research, Big Sky Annual Conference, Montana, October 7, 1980.

31. "Teaching the Practice of Marketing Research in an Introductory Marketing Course," (with Marshall Reddick), Western Marketing Educators Association Annual Conference, San Diego, California, April 18, 1980.

32. "A Potential Method of Objective Pricing of Small Research and Development Contracts," Western Marketing Educators Association Annual Conference, San Diego, California, April 17, 1980.

33. "Optimizing Government Marketing," Western Marketing Educators Association Annual Conference, San Jose, California, April 20, 1979.

Non-Academic Presentations

1. "The Stuff of Heroes: The 8 Universal Laws of Leadership," Squadron Officer School, Air University (700 in audience), Montgomery, Alabama, September 26th, 1997.

2. "The Stuff of Heroes: The Eight Natural Laws of Leadership," Company Grade Officers Development Course, Los Angeles Air Force Base, Los Angeles, California, July 30, 1997.

3. "You Get Something From Selling Other Than Money," Vector District Conference, Anaheim Hilton, Anaheim, California June 23, 1997.

4. "We Will Not Forget You," Memorial Day Speech, National Veterans Cemetery, Los Angeles, California, May 26, 1997.

5. "Navigator Vision," Charleston Air Force Base, Charlestown, North Carolina, May 23, 1997.

6. "Navigator Vision," Pope Air Force Base, Fayettesville, North Carolina, May 22, 1997.

7. "The Stuff of Heroes: The Eight Natural Laws of Leadership," Company Grade Officers Development Course, Los Angeles Air Force Base, Los Angeles, California, May 14, 1997.

8. "Navigator Vision," Seymour Johnson Air Force Base, Goldsboro, North Carolina, May 9, 1997

9. "Navigator Vision," Grand Forks Air Force Base, Grand Forks, North Dakota, May 8, 1997.

10. "Strategic Planning in the Midst of Change," Human Systems Center, Brooks Air Force Base, Texas, May 1, 1997.

11. "The Future is Yours," Graduation Speech, Navigators and Naval Flight Officers, Pensacola Naval Air Station, Pensacola, Florida April 25, 1997

12. "Great NCO Leaders," Senior Non-Commissioned Officers Academy, Air University, Maxwell Air Force Base, Alabama, April 24, 1997.

13. "Leading in Turbulent Times," Systems Standards Group, Air University, Maxwell Air Force Base, Alabama, April 24, 1997.

14. "The Stuff of Heroes: The Eight Natural Laws of Leadership," Company Grade Officers Development Course, Los Angeles Air Force Base, Los Angeles, California, March 12, 1997.

15. "The Stuff of Heroes: The Eight Natural Laws of Leadership," Company Grade Officers Development Course, Los Angeles Air Force Base, Los Angeles, California, January 22, 1997.

16. "Jews in the Armed Forces of the United States 1776-1996," Veterans Day Speech, Jewish War Veterans, Sephardic Temple, Los Angles, California November 15, 1996.

17. "Our Joint Victory in World War II and What It Means Today," Russian War Veterans of World War II in Los Angeles, Roulette Restaurant, Century City, California, November 10, 1996.

18. "Military Navigation 37 Years Later," Graduation Speech, Navy Flight Officers, Randolph Air Force Base, Texas, November 8, 1996.

19. "Leadership in Today's Air Force," Reserve Officers Association, Altadena Country Club, Altadena, California, October 16, 1996.

20. "Marketing and Strategic Planning," Directors, Human Resources Center, San Antonio, Texas, October 10, 1996

21. "Three Lessons I Learned from My Students and Faculty at Cal State LA," California State University Los Angles Emeriti Faculty, University Club, California State University Los Angeles, September 25, 1996

22. "Three Lessons from the Battle of Little Big Horn You Can Apply in Your Daily Life," Human Systems Center, San Antonio, Texas, August 8, 1996.

23. "How to Lead a Team," Space and Missile System Air Force Reserve, New Otani Hotel, Los Angeles, California, August 3, 1996.

24. "Your Leadership Responsibilities as an Air Force Officer Officers Training School, Maxwell Air Force Base, Montgomery, Alabama, June 19, 1996.

25. "What You Need to Know As an Air Force Leader," Squadron Officers School, Montgomery, Alabama, June 18, 1996.

26. "Your Responsibilities as Air Force, Navy and Marine Flying Officers," Graduation Speech, Joint USAF, USN, USMC Navigator/Naval Flight Officer Course, Pensacola, Florida, June 21, 1996.

27. "Three Lessons My Students and Colleagues Taught Me At California State University, Los Angeles, CSULA Senate, May 7, 1996.

28. "The Art of Quality Leadership," Los Angeles Area ROTC Corps of Cadets, Loyola University, March 8, 1996.

29. "Strategic Planning," Brandon International, Santa Fe, New Mexico, November 10, 1995.

30. "The Secrets of Marketing," Brandon International, Santa Fe, New Mexico, November 10, 1995.

31. "Building Your Business with Charisma," Student Entrepreneurial Association, California State University Los Angeles, October 31, 1995.

32. The Stuff of Heroes: Leading with Integrity and Honor," Brandon International, Grenada Hills, California, October 10, 1995.

33. "Custer, Good Guy or Villain?," Historical Association , California State University Northridge, Northridge, California, April 6, 1995.

34. "The Jewish American Warrior," Veterans Day Speech, Sephardic Temple, Los Angeles, California, November 11, 1994

35. "3 Lessons From Little Big Horn You Can Apply in Your Life," Launch Vehicle Dining Out, Queen Mary, Long Beach, California August 21, 1994

36. "The Israel and US Air Forces," Temple Etz Chaim, Thousand Oaks, California May 20, 1994.

37. "The Art of Quality Leadership," Space Based Early Warning System SPO, Space and Missile Systems Center, Los Angeles Air Force Base, California, May 13, 1994.

38. "The Paranoid Corporation," (with Nurit Cohen), American Management Association's 65th Annual Human Resources Conference, San Francisco, California, April 13, 1994.

39. "The Art of the Quality Leader," Titan Systems Program Office, Space and Missile Systems Center, Los Angeles Air Force Base, California, March 25, 1994.

40. "The Future of Military Space," Industrial College of the Armed Forces, National Defense University, Washington, D.C., March 15, 1994.

41. "The Space and Missile Systems Center - Partnership in South Bay," South Bay Business Breakfast, Torrance, California May 18, 1993.

42. "The Space and Missile Systems Center Reserves," Judge Advocate General Conference, April 30, 1993.

43. "A West Pointer in the Israeli Air Force," Sephradic Education Center, Westwood, California April 26, 1993.

44. "Combat with the Israeli Air Force," Military Order of the World Wars, Altadena, California, April 9, 1993.

45. "Developing Your Leadership," Company Grade Officer Training Program, Arnold Engineering and Development Center, Tennessee, March 11, 1993.

46. "Leadership When Times Get Tough," Defense Support SPO - Industry Conference, Los Angeles, California, February 17, 1993.

47. "Stress and Performance," USAF Stress Management Workshop, Ft. MacArthur, California, January 28-29.

48. "Leadership in a New Age of Aerospace," NAV STAR GPS SPO-Industry Conference, Ft. MacArthur, California, September 11, 1992.

49. "Practicing Marketing in the Real World," Vector Corporation, Anaheim, California, August 17, 1992, January, 5 February 1992.

50. "Problem Solving for Civilian Employees of the U.S. Air Force," Ft. MacArthur, San Pedro, California June 29, 1992.

51. "What You Need to Know As West Point Graduates," Baccalaureate Speech, Class of 1992, Jewish Cadets, United States Military Academy, West Point, New York, May 29, 1992.

52. "Leadership in the Gulf," Beta Delta Gamma Annual Meeting, California

53. "Top Senior Executive Service Performance," U.S. Air Force Air Materi Command, San Antonio, Texas, April 29th, 1992. State University Los Angeles, May 17, 1992.

54. "On Becoming a Leader," Air Force ROTC Detachment, University of California - Berkeley, California, April 29, 1992.

55. "The Art of the Leader: Fixed Priorities; Variable Tactics," Senior Leadership Council, Space Systems Division, San Pedro, California February 10, 1992.

56. "Presenting-Face-To-Face," Space Systems Division Continuous Improvement Group, Los Angeles Air Force Base, California, 27, 31 116.

57. "Women, The New Leaders of America," Commission on Women in Management, California State University Los Angeles January 21, 1992.

58. "How To Find a Superior Job," Military Spouses Network, Ft.MacArthur, California, January 15, 1992.

59. "Basics of Direct Marketing," LA Direct - '92, Los Angeles, California, January 13, 1992.

60. "The Art of the Leader in the 1990s," Annual Meeting Sun Diamond Growers Directors, Modesto, California December 20, 1991.

61. "How To Be A Charismatic Leader," Gateway to Leadership, CSULA, October 30, 1991.

62. "Developing Charismatic Leadership," Pi Sigma Epsilon, Long Beach, California October 12, 1991.

63. "Principles of Mail Order Merchandising," Direct Marketing club of Southern California, Direct Marketing School, Occidental College, California, October 9, 1991.

64. "Building Your Business with Charisma," Mail Advertisers and Suplliers Association," Montibello, California September 24, 1991

65. "Marketing Theory to Marketing Practice: An Academic Perspective," The Vector Corporation, San Diego, California July 7, 1991.

66. "Direct Marketing Basics," LA Direct '91, Los Angeles, California January 28, 1991.

67. "How To Be A Charismatic Leader," Gateway to Leadership, California State University, Los Angeles November 7, 1990.

68. "Mail Order Merchandising," Direct Marketing School, Occidental College, October 16, 1990.

69. "Mail Order Marketing," Inventors and Entrepreneurs Expo '90, Anaheim, California, September 2, 1990,

70. "Leadership Power: U.S. Marine Corps," 12th US Marine District Commanders, San Francisco, California, August 23, 1990.

71. "Developing Charismatic Leadership," U.S. Navy Station, Yorktown, Virginia, August 9, 1990.

72. "How To Sell Your Books Using Direct Marketing Techniques," Publishers Marketing Association, Las Vegas, Nevada, May 31, 1990.

73. "The Air Force Reserves and Combat in Two Air Forces," Jewish War Veterans of U.S.A., Post 118, Santa Monica, California, May 17, 1990.

74. "Top Executive Performance," U.S. Air Force Advanced Concepts Systems Program Office, Oxnard, California, May 5-7, 1990.

75. "Top Executive Performance," U.S. Air Force Space Systems Division Network Systems Program Office, Los Angeles, California, April 5-7, 1990.

76. "Building Your Business with Charisma," Limousine and Chauffeur Show, Las Vegas, Nevada, March 5, 1990.

77. "Teaching Direct Marketing Today," Direct Marketing Educational Foundation, Professors Institute, Los Angeles, California, January 25, 1990.

78. "How to Market Books Using Direct Marketing Techniques," Publishers Marketing Association, Los Angeles, California, October 24, 1989.

79. "How To Be A Charismatic Leader," LA'90 Direct Marketing Conference, Los Angeles, California, January 23, 1990.

80. "Top Executive Performance," U.S. Air Force Global Positioning System SPO, Bakersfield, California, January 18-20, 1990.

81. "7 Strategies of the Successful Leader," Gateway to Leadership VIII, Center or Student Life, California State University, Los Angeles, California, October 20, 1989.

82. "Personal Power: Applying Battle Strategies to Your Daily Work," The Industrial College of the Armed Forces, National Defense University, April 12, 1989.

83. "Power Strategies," The Joint Staff of the Joint Chiefs of Staff, Washington, D.C., April 17, 1989.

84. "Strategic Planning in the Private Sector," The Industrial College of the Armed Forces, National Defense University, Washington, D.C., March 2, 1989.

85. "Strategic Marketing Management," CSULA China CEOs Advanced Study Program, Alhambra, California, July 13, 1988.

86. "Mail Order Marketing," CSULA China CEOs Advanced Study Program, Alhambra, California, July 13, 1988.

87. "Leadership: Power and Influence," U.S. Air Force Space Division, Los Angeles, March 17, 1988.

88. "Leadership: The Critical Function of Management," U.S. Air Force Space Division Acquisition Management Orientation Course, Los Angeles,

89. "Effective Techniques for Presenters," U.S. Air Force Space Division, May 23, 1988.

90. "Direct Marketing Techniques," Southern California Chapter of the American Marketing Association, Beverly Hills, California, May 11, 1988. California, January 20, April 6, July 6, 1988.

91. "Government Marketing," ALS Magnetek, Anaheim, California, January 8, January 15, February, March 11, 1988.

92. Presentations for Decision Makers," U.S. Air Force Space Division, April 27, 29, 1988.

93. "Strategy: The Art of Winning at Anything," U.S. Air Force Office of Scientific Research, Washington, D.C., April 14, 1988.

94. "Finding a Superior Job," California State University Fullerton Chapter of the American Marketing Association, March 8, 1988.

95. "Strategy: The Art of Winning," U.S. Air Force Space Technology Center, Albuquerque, New Mexico, March 4, 1988.

96. "Top Executive Performance," U.S. Air Force Space Division Senior Staff, Ft. MacArthur, San Diego, California, February 19, 1988.

97. "Building a Mail Order Business," LA Direct Marketing Day, Los Angeles, California, January 21, 1988.

98. "Strategy: The Art of Winning at Anything," U.S. Air Force Systems Command Senior Reservists Conference, Eglin Air Force Base, Florida, January 17, 1988.

99. "Leadership: The Critical Function of Management," U.S. Air Force Space Division, Acquisition Management Orientation Course, January, April, July, August, December, 1987.

100. "Marketing for a Consultant Practice," Women's Employment Options Conference, Los Angeles, California September 19, 1987.

101. "Marketing for a Home Based Business," Women's Employment Options Conference, Los Angeles, California, September 19, 1987.

102. "Top Executive Performance," (with Nurit Cohen) U.S. Air Force Ballistic Missile Organization, San Diego, California, 30 June - 1 July, 1987.

103. "Finding a Superior Job," CSULA Career Day, April 7, 1987.

104. "Strategy: How to Win at Anything," Certified Public Accountants of Pasadena, Pasadena, California, February 9, 1987.

105. "Motivation and Leadership," Beta Alpha Psi Accounting Society Annual Regional Meeting, Pasadena, California, January 31, 1987.

106. "Leadership: Power and Influence," U.S. Air Force Space Division, Los Angeles, California, December 1, 1986, June 1987, November, 1987.

107. "Planning Your Future," National Association of Contract Managers, Los Angeles/South Bay Chapter, October 8, 1986.

108. "Top Executive Skills," U.S. Air Force Systems Division, Defense Dissemination System Program Office, San Pedro, California, August 7, 8, 1986.

109. "Teaching Direct Marketing Today," Direct Marketing Educational Foundation Professors Institute, San Francisco, California, July 10, 1986.

110. "Motivating Your Employees," U.S. Air Force Space Division, Procurement and Manufacturing Directorate, Los Angeles, California, July 8, 1986.

111. "Telemarketing and Direct Mail," Annual Sales and Marketing Conference, Contel, Inc., Phoenix, Arizona, April 21,22, 1986.

112. "Telemarketing and Direct Mail," Annual Sales Conference, Navco Corporation, San Diego, California, April 17, 1986.

113. "Promoting Your Practice Through Seminars and Public Speaking," Annual Conference of the Association of Management Consultants, Los Angeles, California May 3, 1986.

114. "Successful Planning," Keynote Speech, 15th Air Force Administration Officers Conference, March AFB, Riverside, California, April 16, 1986.

115. "Leadership, the Critical Function of Management," U.S. Air Force Space Division, Acquisition Management Orientation Course, Los Angeles, California, April 2, August 12, November 14,1986.

116. "Marketing Effectiveness," USC Women in Management Program, Los Angeles, California, March 22, 1986.

117. "Problem Solving and Leadership," Keynote Speech, Annual Marketing Conference, Hobart Corporation, Dayton, Ohio, February 14, 1986.

118. "Techniques of Top Executive Performance, Ballistics Missile Division, Peacekeeper Missile Division, San Diego, California, November 24, 1985.

119. "Mail Order Merchandising," Direct Marketing Club of Southern California Annual Professional Course, Los Angeles, California, October 12, 1985.

120. "Direct Mail Marketing as a Successful Tool for Product Service Launch," Keynote Speech Southern California American Marketing Association Conference on Direct Marketing, Los Angeles, Calif. , November 21, 1985.

121. "Secrets of Job Finding," Los Angeles Rotary Club, May 17, 1985.

122. "The Marketing Approach to Career Development," American Business Women's Association, Los Angeles, California, May 9, 1985.

123. "Direct Marketing," CSULA Entrepreneurial Association, February 13, 1985.

124. "Mail Order Merchandising," Direct Marketing Club of Southern California Annual Professional Course, Los Angeles, California, January 16, 1985.

125. "Marketing in Business," USC Certificate in Management Effectiveness Program for Women, Los Angeles, California, January 5, 1985.

126. "Direct Response Marketing, 1985," USC Entrepreneur Program Students, Los Angeles, California, December 14, 1984.

127. "Building a Mail Order Business," Direct Marketing Club of Southern California, May 24, 1984.

128. "Student Involvement in Direct Marketing," 8th Annual Direct Marketing Day, Los Angeles, California January 26, 1984.

129. "Direct Response Marketing," USC Entrepreneur Program Students, Los Angles, California March 22, 1984.

130. "The Nine P's of Promotability," 24th Annual Initiation Banquet, Beta Gamma Sigma, National Business Honor Society, Monterey Park, California, May 20, 1984.

131. "Strategic Corporate Planning," U.S. Air Force Space Division Acquisition Management Orientation Course, Los Angeles, California, April 10, June 5, October 16, January 8, 1984.

132. "Strategic Planning," U.S. Air Force Systems Command Annual Corporate Planning Conference, Orlando, Florida, August 19, 1983.

133. "Evaluating and Selling Your Business," National Business Forms Association Annual Conference, New Orleans, Louisiana, October 15,16, 1983.

134. "Successful Marketing for Small Business," National Association of Accountants, Los Angeles, California, March 8, 1982.

135. "How to Start and Develop Your Own Course in Direct Mail Marketing," Direct Marketing Educational Foundation Professors Institute, Los Angeles, California, November 4, 1981.

136. "What Every Student Should Learn," Direct Marketing Educational Foundation Professors Institute, Los Angeles, California November 2, 1981.

137. "Developing Courses in Direct Marketing," Direct Mail Marketing Association Annual Spring Meeting, Los Angeles, California, March 11, 1981.

138. "Analyzing Marketing Proposal Levels of Efforts and Results," Northrop Corporation Marketing Department, Redondo Beach, California September 17, 1980.

139. "Marketing Yourself to Your Boss," Hydraulics Research Division of the National Management Association, Valencia, California, January 15, 1980.

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