MOST POPULAR MOVIE QUOTES: Reflections of A People and A Culture
(PEOPLE PREFER THE NASTY ONES...)
By
           Stuart Fischoff, Ph.D., Esmeralda Cardenas, Angela Hernandez, Korey Wyatt, Jarod Young,
          and
                      Rachel Gordon, Executive Editor, Journal of Media Psychology

   Highlights of Paper Originally Presented at the Annual Convention of the American Psychological Association, Washington, D.C., August 7, 2000

HASTA LA VISTA, BABY
(7th most popular movie quote for all respondents)

SHOW ME THE MONEY
(Most popular movie quote, #1, with female respondents)

FRANKLY, MY DEAR, I DONíT GIVE A DAMN
(4th most popular for respondents under 26 years of age)

GO AHEAD, MAKE MY DAY
(2nd most popular movie quote for respondents over 50 years of age)

I HAVE HEMORRHOIDS SMARTER THAN YOU
(only one person listed it, but it was so funny we had to put it in this news release.
Itís from the 1994 sci-fi western, Oblivion)
 

 California State University, Los Angeles Media Psychology Lab, under the directorship of Stuart Fischoff, Ph.D., Professor of Media Psychology, releases the results of its study conducted between June, 1999 and May, 2000.

 A nationwide, cross-sectional sample of 1,083 respondents ranging in ages from 10 to 90, representing the four major ethnic groups and an equal number of males and females, were surveyed as to their favorite movie quotes.  Quotes were tallied, and categorized according to the emotion expressed (positive, negative, neutral) and also according to the sentiments expressed (sexual, romantic, physically or verbally aggressive, despair, etc.)

Commentary:

 ďWhile Americans have a place in their hearts for romantic movie quotes and words of wisdom,  they prefer movie quotes which express aggression and sarcastic one-upmanship.  America is embracing well-formed phrases that say, GOTCHA!Ē said Stuart Fischoff, Ph.D.  Director of the study.  ďIt looks like Americans are feeling annoyed, frustrated, resentful and fed-up.  To characterize and to summarize what Americans prefer in their movie quotes, itís hasta la vista punk, youíve made my day.Ē

 ďIt is noteworthy that of the top 20 quotes for all respondents (actually more because of ties), only four (15%) are out of the mouths of women actors.  It is not surprising that females list more  favorite movie quotes spoken by male characters than females.  Most movies are made for men, the dialogue is written by men for men,Ē said Fischoff.

 ďYoung people are into flip, smart-ass, aggressive put-downs and kiss-offs, said Fischoff.  ďPeople over 50 years of age show a departure from the preference for hostile-aggressive movie quotes.  It is not that people over 50  are less angry, it is that they choose sarcasm and bitchiness over physical or verbal violence.Ē

 ďAlthough we asked the respondents for their ethnic identification, (Asian, White etc.), ethnicity did not make a difference.  Everyone, Asians, Latinos, Whites, African-Americans etc. preferred aggressive movie quotes.  The differences in specific choices were in gender and in the three age groups, young (under 26), middle (26-49) and over 50 years of age,Ē added Fischoff.

 ďSome quotes, of course, are just irresistibly cool, especially those from the 007 series.  ďBond, James BondĒ and ďShaken, not stirredĒ possess a sang froid that seems magnetic.  Humans fantasize about being self-possessed in the most dangerous or consequential situations.  Recalling James Bondís words may give us the spine we need,Ē commented Fischoff.

LIST OF TABLES ATTACHED: (Please note that in each top list, there are ties for position)

TABLE 2  Top Quotes, all respondents
TABLE 3  Top 20 Quotes, respondents under 26 years of age
TABLE 4  Top 20 Quotes for respondents 26-49 years of age
TABLE 5  Top 20 Quotes for respondents over 50 years of age
TABLE 6  Top 20 Quotes for males
TABLE 7  Top 20 Quotes for females

POINTS AND DETAILS:

PEOPLE RECALL PREDOMINANTLY NEGATIVE SENTIMENTS.

MALES CITE MORE NEGATIVE VALENCE QUOTES THAN FEMALES.

MALES CITE MORE AGGRESSIVE/HOSTILE QUOTES THAN FEMALES.

FEMALES CITE MORE ROMANTIC AND AFFECTIONATE QUOTES THAN MALES.

AGE IS A DETERMINING  FACTOR IN THE SENTIMENT OF THE QUOTE THAT IS REMEMBERED.

TABLE 2
TOP QUOTES ALL RESPONDENTS

* indicates tie for position

1 Iíll be back (The Terminator)
2 Frankly, my dear, I donít give a damn.  (Gone with the Wind)
3 Show me the money.  (Jerry Maguire)
4 Go ahead, make my day.  (Sudden Impact)
5 Mama always said life is like a box of chocolates...(Forrest Gump)
6 You canít handle the truth (A Few Good Men)
7 Hasta la vista, baby.  (T2)
8 May the force be with you (Star Wars)
9 Thereís no place like home (The Wizard of Oz)
10  Yeah, baby (Austin Powers)
11*  Hereís looking at you, kid (Casablanca)
11*  E.T., phone home (E.T.)
12* (Iíll) make him an offer he canít refuse (The Godfather)
12* Bond, James Bond (James Bond films)
13 Are you talking to me? (Taxi Driver)
14  Iím mad as hell and Iím not going to take it anymore (Network)
15  Fasten your seatbelts, itís going to be a bumpy night (All About Eve)
16 You complete me (Jerry Maguire)
17  Hakuna Matata (The Lion King)
18* Play it again, Sam (Casablanca)
         (Actually: Play it once, Sam, for old timeís sake.  Play ĎAs Time Goes Byí)
18* Run, Forrest, run.  (Forrest Gump)
18* Toto, Iíve a feeling weíre not in Kansas any more (The Wizard of Oz)
18* We donít need no stinking badges (Treasure of Sierra Madre)
(Actually: Badges?  We ainít go no badges.  We donít need no badges.  I donít have to show you any stinking badges.)
19 I love the smell of napalm in the morning (Apocalypse Now)
20 Say hello to my little friend (Scarface)

TABLE 3
TOP 20 MOVIE QUOTES
YOUNG: UNDER THE AGE OF 26

(Please note ties for position *)

1 Iíll be back  (The Terminator)
2 Show me the money   (Jerry Maguire)
3 Mama always said life is like a box of chocolates...(Forrest Gump)
4 Frankly, my dear, I donít give a damn   (Gone with the Wind)
5 Hasta la vista, baby   (T2)
6 May the force be with you   (Star Wars)
7 Yeah, baby   (Austin Powers films)
8 Go ahead, make my day   (Sudden Impact)
9 Do I make you horny?  (Austin Powers)
10 You canít handle the truth   (A Few Good Men)
11 E.T. phone home    (E.T.)
12 You complete me  (Jerry Maguire)
13 (Iíll) make him an offer he canít refuse  (The Godfather)
14* Oh, behave  (Austin Powers)
14* Thereís no place like home  (Wizard of Oz)
14* You got knocked the fuck out  (Friday)
15 To infinity and beyond  (Toy Story)
16 Say hello to my little friend  (Scarface)
17 You had me at hello  (Jerry Maguire)
18 Do you understand the words coming out of my mouth?  (Rush Hour)
19* Hakuna Matata  (The Lion King)
19* Hereís looking at you, kid  (Casablanca)
19* Use the force, Luke  (Star Wars)
19* As if...(Clueless)
19* Run, Forrest, run  (Forrest Gump)
20* Are you talking to me?  (Taxi Driver)
20* Luke, Iím your father  (Star Wars)
 
 

TABLE 4
TOP 20 MOVIE QUOTES
MIDDLE: 26 TO 49 YEARS OF AGE

(Please note * ties for rank)
1 Iíll be back (The Terminator)
2 Go ahead, make my day  (Sudden Impact)
3 Show me the money  (Jerry Maguire)
4 Frankly, my dear, I donít give a damn (Gone with the Wind)
5 You canít handle the truth  (A Few Good Men)
6 Mama always said life is like a box of chocolates  (Forrest Gump)
7 Hasta la vista, baby  (T2)
8 May the force be with you  (Star Wars)
9 Thereís no place like home  (The Wizard of Oz)
10 E.T. phone home  (E. T.)
11 Yeah, baby  (Austin Powers)
12 Are you talking to me?  (Taxi Driver)
13* Hereís looking at you, kid  (Casablanca)
13* Hakuna Matata  (The Lion King)
14 Play it again, Sam  (Casablanca)
 (Actually: Play it once, Sam, for old timeís sake.  Play ĎAs Time Goes Byí)
15 (Iíll) make him an offer he canít refuse  (The Godfather)
16 Fasten your seatbelts, itís going to be a bumpy night  (All About Eve)
17 Run, Forrest, run  (Forrest Gump)
18* I love the smell of napalm in the morning  (Apocalypse Now)
18* Bond, James Bond (James Bond movies)
18* Hereís Johnny  (The Shining)
19* Adrian!  (Rocky)
19* Say hello to my little friend  (Scarface)
19* We donít need no stinking badges  (The Treasure of the Sierra Madre)  Actual quote:  Badges?  We ainít got no badges.  We donít need no badges.  I doníthave to show you any stinking  badges.
19* Toto, Iíve a feeling weíre not in Kansas any more  (The Wizard of Oz)
20* Oh, behave (Austin Powers)
20* Ditto  (Ghost)
20* Iím mad as hell and Iím not going to take it anymore  (Network)

TABLE 5
TOP 20 MOVIE QUOTES
OLDER: 50+ YEARS OF AGE

(Please note * ties for rank)

1 Frankly, my dear, I donít give a damn (Gone With the Wind)
2 Go ahead, make my day  (Sudden Impact)
3 Thereís no place like home  (The Wizard of Oz)
4 Iím mad as hell and Iím not going to take it anymore  (Network)
5 You canít handle the truth (A Few Good Men)
6 Show me the money  (Jerry Maguire)
7 Fasten your seatbelts, itís going to be a bumpy night  (All About Eve)
8 Hereís looking at you, kid  (Casablanca)
9 I coulda been a contender  (On The Waterfront)
10 Mama always said life was like a box of chocolates...(Forrest Gump)
11 We donít need no stinking badges  (Treasure of Sierra Madre)
Actual quote:  Badges?  We ainít got no badges.  We donít need no badges.  I donít have to show you any stinking badges.
12 (Iíll) make him an offer he canít refuse  (The Godfather)
13 Play it again, Sam  (Casablanca)
 (Actually: Play it once, Sam, for old timeís sake.  Play ĎAs Time Goes Byí)
14* Toto, Iíve a feeling weíre not in Kansas any more  (The Wizard of Oz)
14* Bond, James Bond  (James Bond films)
14* I vant to be alone  (Grand Hotel)
15 May the force be with you (Star Wars)
16 Iíll be back  (The Terminator)
17 Plastics  (The Graduate)
18* Round up the usual suspects  (Casablanca)
18* Thatíll do pig, thatíll do  (Babe)
19 Iím ready for my close-up, Mr. DeMille  (Sunset Boulevard)
20* Weíll always have Paris  (Casablanca)
20* What do we do now?  (The Candidate)
20* The horror, the horror  (Apocalypse Now)

TABLE 6
TOP 20 MOVIE QUOTES
MALES

(Please note * ties for rank)

1 Iíll be back  (The Terminator)
2 Go ahead, make my day  (Sudden Impact)
3 Frankly, my dear, I donít give a damn  (Gone With the Wind)
4 Show me the money  (Jerry Maguire)
5 You canít handle the truth  (A Few Good Men)
6 May the force be with you (Star Wars)
7 Hasta la vista, baby  (T2)
8 Mama always said life is like a box of chocolates  (Forrest Gump)
9 Bond, James Bond  (James Bond movies)
10 Hereís looking at you, kid  (Casablanca)
11 Are you talking to me?  (Taxi Driver)
12 I love the smell of napalm in the morning  (Apocalypse Now)
13 E.T. phone home  (E. T.)
14* Yeah, baby  (Austin Powers films)
14* (Iíll) make him an offer he canít refuse  (The Godfather)
14* Iím mad as hell and Iím not going to take it any more  (Network)
15* Fasten your seatbelts, itís going to be a bumpy night  (All About Eve)
15* I coulda been a contender  (On the Waterfront)
16 Play it again, Sam  (Casablanca)
 (Actually: Play it once, Sam, for old timeís sake.  Play ĎAs Time Goes Byí)
17 Thereís no place like home  (The Wizard of Oz)
18 Toto, Iíve a feeling weíre not in Kansas any more (The Wizard of Oz)
19 We donít need no stinking badges  (The Treasure of Sierra Madre)
Actual quote:  Badges?  We ainít got no badges.  We donít need no badges.I donít have to show you any stinking badges.
20 Round up the usual suspects  (Casablanca)

TABLE 7
TOP 20 MOVIE QUOTES
FEMALES

(Please note * ties for rank)

1 Show me the money  (Jerry Maguire)
2 Frankly, my dear, I donít give a damn  (Gone With The Wind)
3 Mama always said life is like a box of chocolates  (Forrest Gump)
4 Iíll be back  (The Terminator)
5 Hasta la vista, baby  (T2)
6 Thereís no place like home  (The Wizard of Oz)
7 Go ahead, make my day  (Sudden Impact)
8 You canít handle the truth  (A Few Good Men)
9 Yeah, baby  (Austin Powers movies)
10 You complete me  (Jerry Maguire)
11 Hakuna Matata  (The Lion King)
12 Hereís looking at you, kid  (Casablanca)
13 You had me at hello  (Jerry Maguire)
14 Oh, behave  (Austin Powers)
15 Run, Forrest, run  (Forrest Gump)
16 Iím mad as hell and Iím not going to take it any more  (Network)
17 I vant to be alone  (Grand Hotel)
18* Fasten your seatbelts, itís going to be a bumpy night  (All Above Eve)
18* To infinity and beyond  (Toy Story)
19 As if  (Clueless)
20* Thatíll do pig, thatíll do (Babe)
20* Stupid is as stupid does  (Forrest Gump)
20* Toto, Iíve a feeling weíre not in Kansas any more (The Wizard of Oz)




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