Introduction
Teaching Interests
Research Interests
Educational Background
Schedule




School of Business and Economics

Department of Marketing

Moonsong David OH
Professor


Office: ST F915
Phone: (323) 343-2967
FAX: (323) 343-5462
Email: doh@calstatela.edu



INTRODUCTION

I was born and raised in Korea. At age 25, I came to the United States to pursue graduate studies in business administration. Prior to coming to CSLA., I taught 10 years at Indiana University. Since 1980 I have been teaching a variety of marketing and international business courses at CSLA. I have been an Associate Dean for the School and a Department Principal Advisor and a faculty advisor for International Business club. I also serve as director of the World Trade Education Center.


TEACHING INTERESTS

In addition to the basic courses in marketing and international business, I enjoy teaching advanced courses in international marketing and marketing managment. I would like to develop a new international marketing course with a focus on the Pacific Asian region.


RESEARCH INTERESTS

My primary research interests are in the areas of international trade, international marketing, and comparative management. I am also interested in issues dealing with small ethnic businesses. Consequently, I have published a number of articles in these fields.

Representative Professional Activities

Date

Publications/Presentations

1995 "Trade and Economic Cooperation Between Korea and the US." Korean Peninsula and Pacific-Rim Community, Edited by Yongje Kim, Seoul, Korea, Park Young Sa.
1995 "Korea-US Trade: Status and Prospect." Proceedings of the Conference on Korea-US Relations in the Era of Globalization, Seoul, Korea.
1994 "Trade and Economic Cooperation Between Korea and the US in the Post-GATT Era." Proceedings of the First International Conference on Korea and the Asia Pacific Region, Los Angeles, California.
1991 "Export Marketing Strategies: The Cases of Korea and Taiwan" (Co-author: Richard Kao) Proceedings of 1991 Western Social Science Association Conference, Reno, Nevada.
1991 "A Comparative Analysis of the Influence of Confucianism on Management Practices: The Cases of China, Japan, and Korea." Proceedings of the Fourth International Conference on Comparative Management, Kaohsiung, Taiwan.

For complete list of my publications please click on Publications.


EDUCATIONAL BACKGROUND

Ph.D. International Business and Applied Economics 1970
The Wharton School, University of Pennsylvania

Philadelphia, PA

MBA Marketing 1965
Cornell University

Ithaca, NY

MA Business Law 1962
Seoul National University

Seoul, Korea

BA Economics and Public Administration 1960
Seoul National University

Seoul, Korea


Winter 98 SCHEDULE

Course Sect. No. Title Units Day & Time Room
MKT 358 01 International Business 4 M 6:10-10:00 pm SH-C342
MKT 542 01 Seminar in Marketing Management 3 W 6:10-9:00 pm ST-912
MKT 598 01 Graduate Directed Study 1 TBA

OFFICE HOURS

Day Time
Monday 4:00-6:00 PM
Wednesday 4:00-6:00 PM

Return to the top.